For many builders, the starting point of their relationship with Cronos Labs and the broader Cronos ecosystem is go-to-market support. Cronos Labs can share insights about user needs, relevant partnerships, and the role of key opinion leaders.

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Cronos Labs can also help amplify meaningful project announcements for the right audience. As long as we can rely on newsworthy content, we aim to provide extensive social media support to projects.

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To be newsworthy, project announcements must be:

• Aspirational: they must speak to the project's vision of the future and the values they represent.

• Specific: successful projects don't just announce their plans; they reveal their achievements.

• Actionable: they must include an immediate call to action for users.

• Polished: they must be easy to understand by users unfamiliar with the project and should include high-quality visuals.

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Amplification does not mean endorsement. Users should always be cautious about new projects, especially if they do not have a high risk tolerance. Even though we usually err on the side of giving projects the benefit of the doubt, we are attentive to community and security concerns whenever they surface. If issues arise, we may take time to observe the project before resuming amplification.